Leveraging limited user research resources

As you have probably heard, user involvement is vital for product- and service development. There are myriad books, articles and courses about the importance of user research, user participation, usability testing and so forth, and all of them have their raison d'être and scope. It’s a long way to Utopia But one of the fundamental issues you’ll encounter when you want to establish user involvement as an ongoing part of your development process is often overlooked - that is candidate recruitment. Academic writings often assume a somewhat utopian state, where potential candidates are simply available. It is assumed »

A day in the life of a UX Designer at Brandwatch

UX is everywhere. It seems everybody is talking about UX these days - and not just in the tech industry. If you devote yourself to this field, you can get the feeling that UX is one of the most used buzzwords these days. But what does UX actually mean? Well, as always (and this is probably the most UX-ey thing you could say) – it depends. User Experience, or ‘UX’ for short, indicates that the experience of a user can be affected in many different ways. But any attempt of a comprehensive characterisation will go way beyond the capacity and the »