Leveraging limited user research resources
As you have probably heard, user involvement is vital for product- and service development. There are myriad books, articles and courses about the importance of user research, user participation, usability testing and so forth, and all of them have their raison d'être and scope. It’s a long way to Utopia But one of the fundamental issues you’ll encounter when you want to establish user involvement as an ongoing part of your development process is often overlooked - that is candidate recruitment. Academic writings often assume a somewhat utopian state, where potential candidates are simply available. It is assumed »